Tolu Akindele

Builds Smile's developer platform: the public API, Smile.js SDK, developer docs, Shopify integrations, and the foundations partner integrations run on.

• Built Smile's Shopify Sidekick app extension, featured in Shopify's launch post. Merchants ask Sidekick how their loyalty program is doing (revenue, ROI, member lifetime value, referrals), and Sidekick can prepare a bonus-points campaign for them to review.
• Co-built the foundations of Smile's integrations platform: connecting, reconnecting, uninstalling and syncing data with partner apps, so new integrations reuse shared code instead of starting from scratch.
• Moved the Partner Portal from Ember to React/TypeScript, keeping sign-in, OAuth, app listings and webhooks working throughout.
• Shipped Smile's first Shopify Flow action, "Adjust points balance", so merchants can add or remove points automatically from their own workflows.
• Co-designed Smile.js SDK resources (points, earning rules, VIP) with matching REST endpoints, and wrote the API reference and changelog on dev.smile.io.

• TypeScript
• React
• Ruby on Rails
• PostgreSQL
• Shopify
• REST APIs

Full-stack engineer on the athlete platform through Athlete Studio's acquisition by Dapper Labs and its later spinout.

• Rebuilt the company CMS so athletes' agents could manage content themselves.
• Built newsletter tools used by teams and athletes in the NBA, NFL and UFC.
• Ran cross-functional sprint projects with designers and stakeholders, owning most of the React UX.

• Ruby on Rails
• React
• Tailwind CSS
• SendGrid

Digital Mapping team.

• Built a review-request service for 30,000+ daily Amazon orders.
• Built internal React/TypeScript tools that cut data entry and lookup time by over 75%.

• React
• TypeScript
• Node.js
• Puppeteer

One of two engineers, then the sole engineer, for a 20-location exercise clinic franchise.

• Automated the path from website visit to paid membership.
• Built the REST APIs and interfaces behind the clinic's internal apps, used by 1,000+ people.

• REST APIs
• JavaScript
• test-driven development

Adding AI to a nine-year-old CRM for a group of exercise clinics: follow-up campaigns that wait and branch, a data chat that answers head office's questions without seeing patient details, and the evals that catch when its answers get worse.

• Ruby on Rails
• React
• PostgreSQL
• Anthropic API

Food waste tracking for restaurants, with daily, weekly or monthly reports by email.

• Ruby on Rails
• React
• React Native
• TypeScript

Real-time prep requests between front and back of house, so nothing gets forgotten in the kitchen.

• Ruby on Rails
• Next.js
• TypeScript
• PostgreSQL

Shareable boards for tasks, notes and bookmarks, as an installable web app.

• Next.js
• TypeScript
• Supabase
• PWA